Night Type – Awake
Branding/Logo

Night Type is an art collective as well as a community for nocturnals. They document the world at a late hour and show insight into different subcultures that are active at that time. In compliance with personal rights, their style has an anonymous perspective.

The night is mystic and brings basic anonymity with it, the type of documentation is structured accordingly. So the idea came about to choose a censor bar for the logo. The slogan is pure and simple – Awake.

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