“91% of all registered gym members do not achieve their goals, because there is a lack of holistic personal support.”

Sportshouse – Boutique Fitness
Branding/Corporate Identity

Individual care for small groups or a single person with fair prices, supervised by professionals. This is where Sportshouse comes into play. The micro studio is based in Munich and offers a wide range of different sporting activities in an urban atmosphere. Currently, they work hard to open up soon.

In sports, exceptional support is the key to success. This resulted in developing a symbol that illustrates the connection between the trainer and participant. Due to the large target group, the design was kept simple.


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