“91% of all registered gym members do not achieve their goals, because there is a lack of holistic personal support.”

Sportshouse – Boutique Fitness
Branding/Corporate Identity

Individual care for small groups or a single person with fair prices, supervised by professionals. This is where Sportshouse comes into play. The micro studio is based in Munich and offers a wide range of different sporting activities in an urban atmosphere.

In sports, exceptional support is the key to success. This resulted in developing a symbol that illustrates the connection between the trainer and participant. Due to the large target group, the design was kept simple.


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