Branding is part of the Corporate Identity. It describes all characteristics with which a company can create its own appearance. The three main categories of the CI are Corporate Design, Corporate Communication, and Corporate Behavior. The Corporate Design is determined by branding and describes the external and internal appearance of a company. More or less all visual, but possibly also acoustic or haptic impressions that are used to communicate.

Such as: Logo, color, font, business card, stationery, flyer, poster, sticker, campaign, shop sign, shop window, banner, and other communication measures.